Objectives

Welcome! We are so glad you are taking the next step towards accomplishing your entrepreneurial goals. Each course in the Project Based Entrepreneurship program will build upon the previous work you have completed and move you closer to the finish line. Here are the program objectives to help you understand what each course is about and how they all fit together.


Starting Up Your Business

Legally protect your product and work, create a business identity, and develop your structure and roles while following all regulations and requirements.

Building Your Product

Create specifications for your chosen raw materials, strategically select suppliers, develop an inventory system, and manufacture your product to the requirements in your quality plan.

Figuring Out Your Finances

Design a budget by evaluating all your income and expenses, including taxes and insurance, to effectively price your product and determine what sources of funding you will need.

Getting The Word Out

Research and implement the most effective marketing and advertising techniques, including traditional and digital media strategies, for your product and business to best position your brand.

Serving Your Customers

Utilize various sales strategies and provide excellent customer support to successfully fulfill orders through a variety of distribution channels.